SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website shapkamarket.ru based on the provided HTML code:

**1. Title Tag**: 8/10
The title tag is present and descriptive, but it's not unique and doesn't contain the main keyword.

**2. Meta Description**: 6/10
The meta description is present, but it's not descriptive and doesn't contain the main keyword.

**3. Header Tags**: 7/10
Header tags (H1, H2, etc.) are used, but they are not optimized for keywords and are not structured properly.

**4. Keyword Density**: 5/10
The keyword density is not optimized, and the main keyword is not repeated throughout the content.

**5. Content Quality**: 6/10
The content is present, but it's not engaging, and there are no subheadings or bullet points to make it more readable.

**6. Image Optimization**: 4/10
Images are not optimized with alt tags, and file names are not descriptive.

**7. Internal Linking**: 5/10
Internal linking is present, but it's not structured properly, and there are no anchor texts.

**8. Mobile-Friendliness**: 8/10
The website is mobile-friendly, but there are some layout issues on smaller screens.

**9. Page Speed**: 6/10
The page speed is average, but there are some optimization opportunities.

**10. Social Media Integration**: 4/10
Social media integration is present, but it's not prominent, and there are no social media links in the footer.

**11. XML Sitemap**: Not evaluated (requires access to the website's backend)
**12. Robots.txt**: Not evaluated (requires access to the website's backend)

Recommendations for improvement:

1. Optimize the title tag and meta description for each page.
2. Use header tags (H1, H2, etc.) to structure the content and highlight important keywords.
3. Improve the content quality by making it more engaging, readable, and optimized for keywords.
4. Optimize images by adding alt tags and descriptive file names.
5. Improve internal linking by using anchor texts and structuring the links properly.
6. Enhance mobile-friendliness by fixing layout issues on smaller screens.
7. Optimize page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
8. Prominently display social media links in the footer and header.
9. Create and submit an XML sitemap to help search engines understand the website's structure.
10. Review and optimize the robots.txt file to ensure it's not blocking important pages or resources.

By addressing these recommendations, the website can improve its SEO performance and increase its visibility in search engines.