SEO-анализ сайта и рекомендации

Here is the evaluation of the website shellac.ru from an SEO perspective, based on the provided HTML code:

**1. Title Tag**: 8/10
The title tag is present and descriptive, but it's not very concise and doesn't include the target keywords.

**2. Meta Description**: 0/10
The meta description is missing, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H3) are used, but they are not optimized for target keywords and are not structured in a logical hierarchy.

**4. Content Quality and Uniqueness**: 6/10
The content appears to be unique, but it's not very engaging, and the language is not optimized for search engines.

**5. Keyword Density**: 4/10
There are no obvious keyword stuffing attempts, but the content lacks targeted keywords and phrases.

**6. Image Optimization**: 3/10
Images are used, but they lack alt tags, descriptive file names, and are not optimized for search engines.

**7. Internal Linking**: 5/10
There are some internal links, but they are not optimized for anchor text and are not structured in a logical hierarchy.

**8. Mobile-Friendliness**: 8/10
The website appears to be mobile-friendly, but this cannot be fully evaluated based on the provided HTML code.

**9. Page Speed**: 6/10
The page speed is not optimized, but this cannot be fully evaluated based on the provided HTML code.

**10. Semantic HTML**: 7/10
The HTML structure is mostly semantic, but there are some areas for improvement.

**Recommendations for improvement:**

1. Optimize the title tag to include target keywords and make it more concise.
2. Add a meta description that accurately summarizes the content and includes target keywords.
3. Restructure header tags to include target keywords and create a logical hierarchy.
4. Improve content quality and uniqueness, and optimize language for search engines.
5. Conduct keyword research and incorporate targeted keywords and phrases into the content.
6. Optimize images by adding alt tags, descriptive file names, and compressing images.
7. Improve internal linking by optimizing anchor text and structuring links in a logical hierarchy.
8. Conduct a thorough technical SEO audit to identify areas for improvement in page speed, mobile-friendliness, and semantic HTML.

By addressing these areas, the website can improve its search engine rankings and drive more targeted traffic.