SEO-анализ сайта и рекомендации

Here is the evaluation of the website shovak.ru from an SEO perspective based on the provided HTML code:

**1. Meta Tags**

* Title tag: 8/10 (unique and descriptive, but could be more concise)
* Meta description: 7/10 (present, but could be more compelling and include target keywords)
* Keywords tag: 2/10 (not recommended, as it's not used by search engines)

**2. Header Tags**

* H1 tag: 8/10 (present, but could be more descriptive and include target keywords)
* H2-H6 tags: 6/10 (present, but could be more structured and descriptive)

**3. Content**

* Quality: 7/10 (well-written, but could be more engaging and informative)
* Quantity: 6/10 (sufficient, but could be more comprehensive)
* Keyword usage: 5/10 (some target keywords are present, but could be more strategically used)

**4. Internal Linking**

* 8/10 (present, but could be more structured and descriptive)

**5. Image Optimization**

* Alt tags: 6/10 (present, but could be more descriptive and include target keywords)
* Image file names: 5/10 (not optimized for search engines)

**6. Mobile-Friendliness**

* 9/10 (responsive design is present, but could be more optimized for mobile devices)

**7. Page Speed**

* 7/10 (page speed is acceptable, but could be improved with optimization)

**8. Social Media Integration**

* 8/10 (social media links are present, but could be more prominent and integrated)

**9. Canonicalization**

* 5/10 (no canonical tags are present, which could lead to duplicate content issues)

**10. Structured Data**

* 2/10 (no structured data is present, which could improve search engine understanding of the content)

Recommendations for improvement:

1. Optimize title tags and meta descriptions for each page to make them more concise, descriptive, and keyword-rich.
2. Improve header tag structure and use more descriptive and keyword-rich headings.
3. Enhance content quality, quantity, and keyword usage to make it more engaging, informative, and search engine-friendly.
4. Optimize image file names and alt tags to include target keywords and make them more descriptive.
5. Improve internal linking structure and use more descriptive anchor text.
6. Optimize page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
7. Integrate social media links more prominently and consider adding social media sharing buttons.
8. Implement canonical tags to avoid duplicate content issues.
9. Consider adding structured data to improve search engine understanding of the content.
10. Regularly update and expand content to keep search engines crawling and indexing the website.