SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website spb-nova.ru based on the provided HTML code:

**1. Page Title**: 8/10
The title tag is present and descriptive, but it's a bit long and doesn't include the brand name.

**2. Meta Description**: 0/10
The meta description is missing, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but there's only one H1 tag, and it's not descriptive. Other header tags are not used consistently.

**4. Content Quality**: 6/10
The content is present, but it's not optimized for keywords, and there's no clear structure or subheadings.

**5. Keyword Density**: 4/10
There's no clear keyword strategy, and the content doesn't seem to be optimized for specific keywords.

**6. Image Optimization**: 3/10
Images are used, but they don't have descriptive alt tags or optimized file names.

**7. Internal Linking**: 5/10
There are some internal links, but they're not descriptive, and there's no clear linking structure.

**8. Mobile-Friendliness**: 8/10
The website seems to be mobile-friendly, but it's not explicitly stated in the HTML code.

**9. Page Speed**: 5/10
The page speed is not explicitly stated in the HTML code, but it's likely to be slow due to the number of scripts and resources loaded.

**10. Social Media Integration**: 2/10
There's no clear social media integration or sharing buttons.

**11. Canonicalization**: 0/10
There's no canonical URL specified in the HTML code.

**12. SSL Encryption**: 0/10
The website doesn't seem to be using SSL encryption (HTTPS).

**Recommendations:**

1. **Add a meta description** to the HTML code to improve SERP visibility.
2. **Optimize header tags** to create a clear content structure and highlight important keywords.
3. **Conduct keyword research** and optimize the content accordingly.
4. **Optimize images** by adding descriptive alt tags and optimizing file names.
5. **Improve internal linking** by using descriptive anchor text and creating a clear linking structure.
6. **Test and improve page speed** using tools like Google PageSpeed Insights.
7. **Add social media integration** and sharing buttons to increase engagement.
8. **Specify a canonical URL** to avoid duplicate content issues.
9. **Implement SSL encryption** to ensure a secure browsing experience.
10. **Regularly update and expand content** to improve user experience and search engine rankings.