SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website svetofor-protvino.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not unique and doesn't contain the target keywords.

**2. Meta Description**: 0/10
The meta description is missing, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
The header tags (H1-H6) are used, but they are not optimized for keywords and are not structured properly.

**4. Keyword Density**: 5/10
The keyword density is not optimized, and the target keywords are not repeated consistently throughout the page.

**5. Image Optimization**: 6/10
Some images have alt tags, but they are not descriptive, and the file names do not contain target keywords.

**6. Internal Linking**: 8/10
The website has a good internal linking structure, but some links are not descriptive and do not contain target keywords.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts well to different screen sizes.

**8. Page Speed**: 7/10
The page speed is average, and there are opportunities for improvement.

**9. SSL Encryption**: 10/10
The website has an SSL certificate, which ensures a secure connection.

**10. Social Media Integration**: 8/10
The website has social media links, but they are not optimized for keywords and do not contain descriptive text.

**Recommendations for improvement:**

1. **Add a unique and descriptive meta description** to each page to improve SERP visibility.
2. **Optimize header tags** by using target keywords and structuring them properly (H1, H2, H3, etc.).
3. **Improve keyword density** by repeating target keywords consistently throughout the page.
4. **Optimize image file names and alt tags** by including target keywords and descriptive text.
5. **Use descriptive text for internal links** to improve user experience and SEO.
6. **Improve page speed** by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching.
7. **Add schema markup** to improve search engine understanding of the website's content.
8. **Conduct a technical SEO audit** to identify and fix any crawl errors, broken links, and other technical issues.

By addressing these recommendations, the website can improve its SEO performance and increase its visibility in search engine results.