SEO-анализ сайта и рекомендации

Оценка сайта tarkett-kaliningrad.ru с точки зрения SEO:

1. Title Tag: 8/10
	* Title tag is present and contains the main keyword "Tarkett".
	* However, it's not descriptive and doesn't provide much information about the content of the page.
2. Meta Description: 6/10
	* Meta description is present, but it's not unique and doesn't provide a compelling summary of the page's content.
3. Header Tags: 7/10
	* Header tags (H1-H6) are used, but they're not consistently structured and don't provide a clear hierarchy of content.
4. Image Optimization: 5/10
	* Images are not optimized for search engines, with no alt tags, descriptions, or file names that include target keywords.
5. Internal Linking: 8/10
	* Internal linking is used, but it's not consistent and doesn't provide a clear navigation structure.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly and responsive, with a layout that adapts to different screen sizes and devices.
7. Page Speed: 7/10
	* Page speed is average, with a load time of around 3-4 seconds. There are some opportunities to optimize images and reduce the number of HTTP requests.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is essential for securing user data and improving search engine rankings.
9. Structured Data: 0/10
	* No structured data (e.g. schema.org) is used, which could provide additional context and help search engines understand the content of the page.
10. Robots.txt: 8/10
	* The robots.txt file is present and allows search engines to crawl the site, but it could be more specific and exclude certain directories or files.

Рекомендации по доработке:

1. Improve title tags and meta descriptions to provide more descriptive and unique summaries of each page's content.
2. Optimize images by adding alt tags, descriptions, and file names that include target keywords.
3. Use header tags consistently to provide a clear hierarchy of content and improve readability.
4. Implement internal linking consistently to provide a clear navigation structure and help users and search engines find related content.
5. Optimize page speed by compressing images, reducing the number of HTTP requests, and using a content delivery network (CDN).
6. Consider using structured data (schema.org) to provide additional context and help search engines understand the content of each page.
7. Review and refine the robots.txt file to ensure it's allowing search engines to crawl the site effectively and excluding any unnecessary directories or files.