SEO-анализ сайта и рекомендации

Here is the evaluation of the website tm-consult-mskinfo.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not unique and doesn't contain the target keywords.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 6/10
Header tags (H1-H6) are used, but not consistently throughout the page. There is only one H1 tag, and it's not descriptive.

**4. Keyword Density**: 4/10
The keyword "TM CONSULT" is repeated several times, but there is no clear keyword strategy or density optimization.

**5. Image Optimization**: 2/10
Images are not optimized with descriptive alt tags, and file names are not descriptive.

**6. Internal Linking**: 5/10
Internal linking is present, but it's not structured or organized, and there are no anchor text variations.

**7. Mobile-Friendliness**: 8/10
The website is responsive and adapts to different screen sizes, but there might be some layout issues on smaller screens.

**8. Page Speed**: 6/10
The page speed is average, with a loading time of around 3-4 seconds. There is room for improvement.

**9. Social Media Integration**: 0/10
No social media integration is present on the website.

**10. Content Quality**: 7/10
The content is descriptive and provides some value, but it's not engaging, and there are no clear calls-to-action.

**11. Outbound Links**: 0/10
No outbound links are present, which can be beneficial for credibility and authority.

**12. HTML Structure**: 8/10
The HTML structure is clean and organized, with proper use of semantic elements.

**Recommendations:**

1. **Optimize the page title and meta description** for each page, including target keywords and a unique description.
2. **Use header tags consistently** throughout the page, with a clear hierarchy and descriptive text.
3. **Optimize images** with descriptive alt tags, file names, and compress images to reduce file size.
4. **Implement a keyword strategy** and optimize content density and distribution.
5. **Improve internal linking** with anchor text variations and a clear structure.
6. **Enhance mobile-friendliness** by fixing layout issues and improving user experience.
7. **Optimize page speed** by compressing files, leveraging browser caching, and optimizing server response time.
8. **Integrate social media** to increase engagement and sharing.
9. **Improve content quality** by making it more engaging, informative, and including clear calls-to-action.
10. **Add outbound links** to credible sources to increase authority and credibility.

By addressing these recommendations, the website can improve its SEO performance, user experience, and overall credibility.