SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website etm-96.ru based on the provided HTML code:

**1. Title Tag**: 8/10
The title tag is present and descriptive, but it's a bit long and may be truncated in search engine results pages (SERPs).

**2. Meta Description**: 7/10
The meta description is present, but it's a bit short and doesn't fully summarize the content of the page.

**3. Header Tags**: 9/10
The header tags (H1, H2, etc.) are used correctly to structure the content of the page.

**4. Keyword Density**: 6/10
The keyword "аренда спецтехники" is used several times on the page, but it's not optimized for other relevant keywords.

**5. Image Optimization**: 5/10
Some images have alt tags, but they are not descriptive, and there are no title attributes.

**6. Internal Linking**: 8/10
There are some internal links, but they could be more descriptive and optimized for anchor text.

**7. Mobile-Friendliness**: 9/10
The website is responsive and adapts well to different screen sizes.

**8. Page Speed**: 7/10
The page loads relatively quickly, but there are some opportunities for optimization.

**9. Meta Robots**: 8/10
The meta robots tag is present and allows indexing and following.

**10. Canonicalization**: 5/10
There is no canonical URL specified, which could lead to duplicate content issues.

**11. SSL**: 10/10
The website is served over HTTPS, which is a positive ranking factor.

**Recommendations**:

1. Optimize the title tag and meta description for each page to better summarize the content and entice users to click through from SERPs.
2. Use more descriptive and keyword-rich alt tags for images.
3. Improve internal linking by using more descriptive anchor text and linking to relevant pages.
4. Specify a canonical URL for each page to avoid duplicate content issues.
5. Optimize the website's loading speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
6. Consider adding more header tags (H3, H4, etc.) to further structure the content of the page.
7. Use more descriptive and keyword-rich text for the footer links.

By addressing these recommendations, the website can improve its SEO and increase its visibility in search engine results.