SEO-анализ сайта и рекомендации

Here's an SEO evaluation of the website vivanta-carpets.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very concise and doesn't include the target keywords.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 6/10
Header tags (H1-H6) are used, but they're not optimized for keywords and don't follow a logical structure.

**4. Keyword Density**: 4/10
The keyword density is not optimized, and the target keywords are not clearly defined.

**5. Image Optimization**: 2/10
Images are not optimized with alt tags, descriptions, or compressions.

**6. Internal Linking**: 5/10
Internal linking is present, but it's not well-structured, and there are no anchor texts.

**7. Mobile-Friendliness**: 8/10
The website is mobile-friendly, but there's no explicit declaration of mobile-friendliness in the HTML code.

**8. Page Speed**: 6/10
The page speed is average, but there are opportunities for improvement, such as compressing images and minifying CSS/JS files.

**9. SSL Encryption**: 10/10
The website uses SSL encryption, which is essential for security and trust.

**10. Canonicalization**: 0/10
No canonical URLs are specified, which can lead to duplicate content issues.

**11. Structured Data**: 0/10
No structured data (e.g., schema.org) is present, which can improve search engine understanding of the content.

**12. Outbound Links**: 2/10
There are some outbound links, but they're not marked as nofollow, which can lead to link equity loss.

**Recommendations:**

1. **Optimize the page title and meta description**: Write concise, descriptive, and keyword-rich titles and descriptions for each page.
2. **Use header tags effectively**: Organize content with header tags (H1-H6) and include target keywords.
3. **Optimize images**: Add alt tags, descriptions, and compress images to reduce file size.
4. **Improve internal linking**: Create a clear linking structure with anchor texts and optimize for keywords.
5. **Add structured data**: Implement schema.org markup to help search engines understand the content.
6. **Compress and minify files**: Optimize CSS, JS, and image files to improve page speed.
7. **Specify canonical URLs**: Define canonical URLs to avoid duplicate content issues.
8. **Use nofollow for outbound links**: Mark outbound links as nofollow to preserve link equity.

By addressing these recommendations, the website can improve its SEO performance and increase its visibility in search engine results.