SEO-анализ сайта и рекомендации

Here is the evaluation of the website vivi-vivi.ru from an SEO perspective, based on the provided HTML code:

**1. Meta Tags and Titles**

* Title tag: 8/10 (unique and descriptive, but could be more concise)
* Meta description: 7/10 (present, but could be more compelling and concise)
* Meta keywords: 5/10 (present, but not recommended by search engines and not used in ranking algorithms)
* Other meta tags (route, token): 2/10 (not standard or recommended meta tags)

**2. Header Tags**

* H1-H6 tags: 6/10 (present, but not used consistently or hierarchically)
* Header tag structure: 5/10 (not optimized for search engines)

**3. Content**

* Content quality: 8/10 (well-written and informative, but could be more engaging)
* Content length: 7/10 (sufficient, but could be more comprehensive)
* Content structure: 6/10 (not optimized for search engines)

**4. Images**

* Image optimization: 5/10 (images are present, but alt tags and descriptive text are missing)
* Image file names: 4/10 (not descriptive or optimized for search engines)

**5. Internal Linking**

* Internal linking: 6/10 (present, but could be more comprehensive and optimized for search engines)

**6. Mobile-Friendliness**

* Mobile-friendliness: 9/10 (responsive design is present, but could be improved)

**7. Page Speed**

* Page speed: 7/10 (page loads relatively quickly, but could be optimized further)

**8. JavaScript and CSS**

* JavaScript and CSS files: 8/10 (minified and compressed, but could be further optimized)

**9. Social Media and Analytics**

* Social media integration: 5/10 (not present)
* Analytics integration: 8/10 (Yandex.Metrika is present, but could be more comprehensive)

**Recommendations for Improvement:**

1. Optimize title tags and meta descriptions for each page to make them more concise and compelling.
2. Improve header tag structure and hierarchy to make content more scannable and accessible.
3. Add alt tags and descriptive text to images to improve image optimization.
4. Optimize internal linking to make it more comprehensive and optimized for search engines.
5. Improve mobile-friendliness by optimizing responsive design and page layout.
6. Optimize page speed by compressing images, minifying code, and leveraging browser caching.
7. Integrate social media links and buttons to improve engagement and sharing.
8. Consider adding more comprehensive analytics and tracking to measure website performance and user behavior.

By addressing these areas, the website can improve its SEO performance and provide a better user experience.