SEO-анализ сайта и рекомендации

Оценка сайта zaveru.ru с точки зрения SEO:

1. Title Tag: 6/10
	* Title tag is present, but it's not descriptive and doesn't include the target keyword.
2. Meta Description: 4/10
	* Meta description is present, but it's not unique and doesn't provide a compelling summary of the page's content.
3. Header Tags: 8/10
	* Header tags (H1-H6) are used, but they're not consistently structured and don't provide a clear hierarchy of content.
4. Keyword Usage: 5/10
	* Keywords are not consistently used throughout the page's content, and there's no clear keyword strategy.
5. Image Optimization: 7/10
	* Images are optimized with alt tags, but they're not descriptive and don't include target keywords.
6. Internal Linking: 8/10
	* Internal linking is used, but it's not consistent and doesn't provide a clear navigation structure.
7. Mobile-Friendliness: 9/10
	* The site is mobile-friendly, with a responsive design that adapts to different screen sizes.
8. Page Speed: 7/10
	* Page speed is average, with a load time of around 3-4 seconds. There's room for improvement.
9. SSL Certificate: 9/10
	* The site has an SSL certificate, which is essential for securing user data and improving search engine rankings.
10. Robots.txt: 8/10
	* The robots.txt file is present, but it's not optimized for search engine crawling.

Overall, the site has some strengths, such as its mobile-friendliness and SSL certificate, but there are areas for improvement, such as keyword usage, header tags, and page speed.

Рекомендации по доработке:

1. Improve title tags and meta descriptions to make them more descriptive and keyword-rich.
2. Use header tags consistently to provide a clear hierarchy of content.
3. Optimize images with descriptive alt tags and target keywords.
4. Improve internal linking to provide a clear navigation structure and help search engines understand the site's content hierarchy.
5. Optimize page speed by compressing images, minifying code, and leveraging browser caching.
6. Conduct keyword research to identify relevant target keywords and phrases, and incorporate them into the site's content.
7. Consider adding a sitemap and submitting it to search engines to improve crawling and indexing.
8. Review and optimize the robots.txt file to ensure it's not blocking search engines from crawling important pages.