SEO-анализ сайта и рекомендации

Here is the evaluation of the website zemstroyexp.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 8/10
The title tag is present and descriptive, but it's not very concise and doesn't include the company name.

**2. Meta Description**: 6/10
The meta description is present, but it's not very compelling and doesn't include a call-to-action.

**3. Header Tags**: 8/10
Header tags (H1-H5) are used, but some of them are not descriptive and don't provide a clear structure to the content.

**4. Content Quality**: 7/10
The content is informative, but it's not very engaging, and there are no subheadings or bullet points to make it easier to read.

**5. Keyword Usage**: 5/10
The meta keywords tag is present, but it's not very effective in modern SEO. The content doesn't seem to be optimized for specific keywords.

**6. Image Optimization**: 4/10
Images are used, but they don't have descriptive alt tags or file names that include target keywords.

**7. Internal Linking**: 6/10
There are some internal links, but they are not descriptive and don't provide a clear structure to the website.

**8. Mobile-Friendliness**: 8/10
The website seems to be mobile-friendly, but it's not possible to test it thoroughly without a live website.

**9. Page Speed**: 5/10
The page speed is not optimized, and there are many HTTP requests that can slow down the website.

**10. Social Media Integration**: 2/10
There is only one social media link to Facebook, and it's not very prominent.

**Recommendations for improvement:**

1. Optimize the title tag and meta description for each page to make them more concise and compelling.
2. Use more descriptive and concise header tags to structure the content.
3. Improve the content quality by making it more engaging and scannable.
4. Conduct keyword research and optimize the content for specific target keywords.
5. Optimize images by adding descriptive alt tags and file names that include target keywords.
6. Improve internal linking by making links more descriptive and providing a clear structure to the website.
7. Test and improve page speed by minimizing HTTP requests and optimizing images.
8. Add more social media links and make them more prominent.
9. Consider adding a blog or news section to the website to attract more traffic and improve engagement.

Note: These recommendations are based on the provided HTML code and may not be exhaustive. A more thorough SEO audit would require access to the website's analytics and other data.