SEO-анализ сайта и рекомендации

Оценка сайта zerom.ru с точки зрения SEO:

1. Title Tag: 8/10
	* Title tag is present and unique for each page, but it's not descriptive and doesn't include target keywords.
2. Meta Description: 4/10
	* Meta description is not present for most pages, which can negatively impact search engine rankings.
3. Header Tags: 7/10
	* Header tags (H1-H6) are used, but not consistently throughout the page. Some pages lack header tags altogether.
4. Image Optimization: 6/10
	* Images are not optimized with alt tags, which can negatively impact accessibility and search engine rankings.
5. Internal Linking: 8/10
	* Internal linking is used, but it's not consistent throughout the page. Some pages lack internal links.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly, with a responsive design that adapts to different screen sizes.
7. Page Speed: 7/10
	* Page speed is average, with a load time of around 3-4 seconds. Optimizing images and reducing server response time could improve page speed.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is essential for securing user data and improving search engine rankings.
9. XML Sitemap: 5/10
	* An XML sitemap is not present, which can make it difficult for search engines to crawl and index the site's pages.
10. Robots.txt: 8/10
	* The robots.txt file is present, but it's not optimized for search engine crawling.

Recommendations for improvement:

1. Optimize title tags and meta descriptions for each page to include target keywords and provide a brief summary of the page's content.
2. Create a consistent header tag structure throughout the site to improve organization and accessibility.
3. Optimize images by adding alt tags and compressing images to reduce file size and improve page speed.
4. Improve internal linking by creating a consistent linking structure throughout the site and linking to relevant pages.
5. Optimize page speed by compressing images, reducing server response time, and leveraging browser caching.
6. Create an XML sitemap to help search engines crawl and index the site's pages.
7. Review and optimize the robots.txt file to ensure it's not blocking search engine crawling.
8. Consider adding schema markup to provide additional context to search engines about the site's content and structure.

By implementing these recommendations, the site can improve its search engine rankings, user experience, and overall SEO performance.