SEO-анализ сайта и рекомендации

Оценка сайта zexpert.ru с точки зрения SEO:

1. Title Tag: 6/10
	* Title tag is present and contains the main keyword "zexpert.ru" but it's not descriptive and doesn't provide much information about the content of the page.
2. Meta Description: 4/10
	* Meta description is present but it's not unique and doesn't provide a compelling summary of the page's content.
3. Header Tags: 8/10
	* Header tags (H1-H6) are used to structure the content, but some of them are not properly nested and could be improved.
4. Image Optimization: 5/10
	* Images are not optimized for search engines, no alt tags, no descriptions, and no file names that include target keywords.
5. Internal Linking: 7/10
	* Internal linking is present, but it's not consistent and could be improved to help users and search engines navigate the site.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly and responsive, which is a must-have for modern SEO.
7. Page Speed: 6/10
	* Page speed is average, but could be improved by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is a must-have for modern SEO and user security.
9. XML Sitemap: 0/10
	* No XML sitemap is present, which makes it difficult for search engines to crawl and index the site's pages.
10. Robots.txt: 0/10
	* No robots.txt file is present, which could be causing issues with search engine crawling and indexing.

Рекомендации по доработке:

1. Improve title tags and meta descriptions to make them more descriptive and unique.
2. Optimize images by adding alt tags, descriptions, and file names that include target keywords.
3. Improve internal linking by creating a consistent and logical structure.
4. Optimize page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
5. Create an XML sitemap and submit it to search engines to help them crawl and index the site's pages.
6. Create a robots.txt file to control how search engines crawl and index the site's pages.
7. Consider adding schema markup to provide additional context to search engines about the site's content.
8. Improve header tags by properly nesting them and using them to structure the content.
9. Consider adding a 404 page and setting up a 301 redirect for any broken links.
10. Monitor the site's performance and make adjustments as needed to improve its SEO and user experience.